JetProp for Sale: Customizing a Complex Sale

April 10, 2013  by Editor  •  Marketing Sales

028-How_to_Build_a_Content_Marketing_Machine One of our favorite stories is about an individual who built a site around KnowledgeVision for the sole purpose of selling his turboprop airplane. An elaborate KnowledgeVision presentation, filmed and assembled in just a few hours, uses extensive just-in-time footnotes not only to show the specs and features of the airplane, but also to take viewers inside the aircraft’s flight history, logbooks, and detailed performance statistics.


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