Market Motive | Explaining a New Concept: Search Optimization Meets Public Relations

April 10, 2013  by Editor  •  Learning

029-Sophisticated_Segmentation Data driven analysis of your target buyers can help you create multiple segments in Marketo. Sophisticated segmentation makes your audience feel as though you understand their specific needs and pain points and crafted your messages and offering just for them. Learn different approaches to create your own segments and how Marketo can help easily speak to these different audiences.

Greg Jarboe, Online PR, Market Motive
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